Having worked in the event/experiential industry for many years, I have a wealth of knowledge, experience and learnings to apply to brand campaigns to help ensure their success. I throw myself in at any level and fully immerse myself into the events.
360 MARKETING INTEGRATION
Experiential marketing should not sit in isolation. It should be integrated in to the full marketing mix to ensure its success. I am able to help ensure the experiential approach has synergies and works across PR, Social, Media, Digital and RTM.
AGENCY SELECTION AND MANAGEMENT
Finding the right agency that can integrate and deliver on your overall objectives is vital to the success of the campaign. Having worked with a wide range of agencies from experiential, to production, to media and PR agencies, I am able to suggest and work with a number of these agencies on your behalf
FESTIVAL & BRAND PARTNERSHIP MANAGEMENT
Festivals and large footfall events can be a great arena to activate your brand to a targeted and engaged audience. I will find the best environment for your brief. Collaborating with non-competing companies that also target a similar audience can add huge value to brand.
SPEAKER & PANEL CONTRIBUTOR
I am happy to bring my experience and knowledge to a discussion panel or to present on a specific topic relevant to a brief.
DIGITAL AND HYBRID SOLUTIONS
The experience economy has been gradually moving towards a hybrid event model over the past few years, which has now been accelerated after the pandemic. Offering a hybrid solution to consumers enables you to reach more consumers virtually. Looking at experiences through a hybrid lens can maximise exposure.
CREATIVE PROBLEM SOLVING FOR BRANDS
Looking at a brand challenge from the outside-in can sometimes be a huge benefit and can deliver a creative solution to a problem. Getting the right people in the room/virtual room is also key, and I am happy to form part of the initial creative brain storming process.
EMPLOYEE AND CORPORATE EXPERIENCES
Whether this is your annual company conference or simply an opportunity to entertain and engage with your employees, I can help with creative ideas through to management of the project. Corporate events don't need to be boring - the more engaged your employees are, the better the output.
FULL PROJECT MANAGEMENT
I am able to help support on brand campaigns from idea conceptualisation through to execution and everything in-between. I have ample of experience working on projects of varying scale. Working alongside an existing team or standalone, I can be flexible to your current set up and the support you may require.